Tag Archives: future trends

This is a sea change . . . kids don’t want to drive

Really. Tale a look at this chart from Ad Age.  Apparently the trend is common knowledge in the auto, advertising and marketing industries. And probably quite a few others.

 

 

 

 

 

 

 

 

 

No one is quite sure why, although young people themselves cite environmental concerns.  And since it’s a 30-year trend, it’s probably not because of unemployment or gas prices.

One theory – and the one that fascinates me – is that things like Skype and Facebook have given younger generations a new way to be together, without actually ‘being together.’