Supermarket carts are too frackin’ big. Look around your local store and see how many carts are full. One in ten? Yesterday at my local, the Manager was near the entrance pretending to be glad to see the customers and pretending to be willing to hear their comments. He wasn’t getting much business, so I thought I’d make an inquiry; surely there’s no reason to clog the aisles with unnecessary oversized carts?
I asked why not two sizes of carts. He said we have carry baskets. I said yes you do, and they’re wonderful when I”m gathering a few lightweight things. Lightweight things. So why not two sizes of carts on wheels, I asked. And the man looked at me as though I’d asked him to undress and do an Irish jig.
There is, no doubt, some marketing study of human behavior that underlies the continuing use of the big cart, even as families have shrunk and households are increasingly composed of a single person.
I am sure they think we’ll be compelled to buy more and fill that basket. And I’m also pretty sure they’ve never done the two/three times a week supermarket shuffle.
Enough with the giant shopping carts. (I’ve posted about this before, but no one listened.)