Tag Archives: advertising

Glenn Beck really knows who his audience is – and so do his advertisers

This ad appears at the top of the front page on Glenn Beck’s site, The Blaze. Brilliant marketing – that’ll bring in the new customers alright.

beck blaze

You want to buy me? Find me!

Is this the flag I'm really supposed to salute?

No one who knows me would mistake me for a shopper. Sometimes I need to be told to replace a favorite garment which is perfectly clean and sometimes even pressed. But worn. Tired. Old. I don’t notice. I like sunglasses and scarves and tote bags and other accessories to which I pay much more attention. But I know this about myself, so I heed the advice and do what’s needed.

Like I said, I’m not a shopper. 

This morning, I came across a page I’d torn out of an advertising circular from Sunday’s paper because it featured a small table fan of the sort I want for my office and haven’t been able to find. It’s a very small fan with a small footprint that will fit very nicely on my desk. It’s cheap and simple. Just my style. I want that fan. In fact I need that fan.

But I have no idea what store has that fan. Neither the store’s name nor any suggestive logo or partial logo nor small print at the bottom is to be found on either side of this sheet. It could be Sears. It could be Target. Maybe it’s Penny’s. I’ll bet they all have big budgets and big staffs to produce these little things that clutter our newspapers and litter our landscape.

Perhaps, as an “American consumer”, I’m supposed to be adept at identifying this orphan page by the font alone?  If I can’t do that I must be unworthy of their $14.99 fan.

MSNBC did a bad

Just saw one of those ads MSNBC has been running. By and large I’ve found them appealing – no idea if they help with building business; I guess they do help brand the network I guess.

But just now I saw one that is a shocking and blatant rip off of the AMC show Rubicon. I think any fan of that show will spot it right away. Naughty, naughty.

A puzzlement

Both Jane and Ed sent this in. I had seen the commercial myself, and had already begun scratching my graying head about it.

What’s GE going for here? Are they hoping to sell weapons systems directly to Americans? Get us to write our congressmen on their behalf in case the defense budget takes any hits?

I know that it’s going to be good politics to celebrate the Reagan ‘centennial’ (my God, didn’t the man just die? Couldn’t we wait a decent interval and celebrate some other milestone?) but GE doesn’t need to waste an advertising dime to gain the goodwill of the American people. Aren’t they pretty well doing the people’s business 24/7 right now? So what’s the point?

My favorite line is about Reagan’s ‘entrepreneurial spirit’. That’s a cool line for a guy whose life was remarkably free of entrepreneurial anything. A great smile, a great personality, swell hair and people liked him. And there you go.

Take it away G.E. for whatever you are taking it away for.