Really. Tale a look at this chart from Ad Age. Apparently the trend is common knowledge in the auto, advertising and marketing industries. And probably quite a few others.
No one is quite sure why, although young people themselves cite environmental concerns. And since it’s a 30-year trend, it’s probably not because of unemployment or gas prices.
One theory – and the one that fascinates me – is that things like Skype and Facebook have given younger generations a new way to be together, without actually ‘being together.’