CLUE NUMBER ONE: The Republican party faces an existential threat – and not just from this election year pageantry. They face a very real threat from demographic reality. They are losing their traditional base by attrition and simultaneously repelling the younger more diverse voters they will need just to survive. But the GOP can’t seem to get past what they’ve become, a party of angry white men shouting at everybody else to get off their lawns., or blaming women for the Original Sin of tempting Adam. Might they take the neo-Cons and the Tea Party and the Christianists down with them? I guess that would just be returning a favor, wouldn’t it.
CLUE NUMBER TWO: While we’ve been gleefully counting the growing list of advertisers pulling out of Limbaugh’s show, a few reporters are beginning to look at the claim that Limbaugh has “twenty-million listeners”. (We’ve all been long certain of that number. I’ve referred to it many times.) And guess what?
A story from David Frum today suggests it may be closer to ‘under two million’. Which is, I think, somewhat fewer than twenty million.
That Limbaugh is losing advertisers right now may be part of a continuum we just haven’t been paying attention to. Frum quotes from an ’09 story:
Conservative talk radio has never been more angry and extreme than today. You might think that’s a response to the Obama presidency. But even more, conservative talkers are responding to a collapse in advertising revenues.
According to Scott Fybush, the proprietor of North East Radio Watch, talk radio has lost 30-40% of its ad revenues over the past two years.
It’s said that good things come in threes, so keep your eyes open!