A puzzlement

Both Jane and Ed sent this in. I had seen the commercial myself, and had already begun scratching my graying head about it.

What’s GE going for here? Are they hoping to sell weapons systems directly to Americans? Get us to write our congressmen on their behalf in case the defense budget takes any hits?

I know that it’s going to be good politics to celebrate the Reagan ‘centennial’ (my God, didn’t the man just die? Couldn’t we wait a decent interval and celebrate some other milestone?) but GE doesn’t need to waste an advertising dime to gain the goodwill of the American people. Aren’t they pretty well doing the people’s business 24/7 right now? So what’s the point?

My favorite line is about Reagan’s ‘entrepreneurial spirit’. That’s a cool line for a guy whose life was remarkably free of entrepreneurial anything. A great smile, a great personality, swell hair and people liked him. And there you go.

Take it away G.E. for whatever you are taking it away for.

3 responses to “A puzzlement

  1. Huh. Ronald Reagan appeared in print ads for The Union Pacific Railroad, Chesterfield Cigarettes, General Electric, Van Husen Shirts, and Marlboro shirts among others. Reagan urged everyone in 1959 to “Live Better Electrically!”

    I have no idea what they’re going for here.

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    • Oh, he had a very very special relationship with GE. When his Hollywood star was setting, GE jumped in and hired him to host GE Theater (not Ronald Reagan Theater as the director’s chair in the ad seems to suggest). He changed his politics at that point from union Democrat to GOP and took GE’s message on the road. He gave over 1500 speeches all over the country over about five years. He hit every Rotary, Elks, you name it, delivering the message of GE’s conservative politics. When his time came to run for office, just about every small businessman in the US had once shaken his hand.

      Who knows if it was planned or just serendipity.

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    • (and I’m still working on passing on my ‘tagged’)

      Like

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